Kerry Group has appointed T-Mobile marketer Phil Chapman as its marketing director.
In the newly-created position, Chapman will be responsible for the company’s consumer food brands including Cheestrings, Homepride flour, Wall’s, Golden Vale and Kerrymaid.
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Chapman left T-Mobile last year after three years as marketing director.
Kerry recently embarked on a repositioning of its Wall’s sausages brand, and more recently for Cheestrings, supported by a GBP5m (US$7.2m) integrated campaign, including several TV executions.
