People are now more likely to conduct their weekly shop in a hit and run fashion, rather than browsing the products on offer, according to a new survey by Service Audits and Market Research WA (SAMR).
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Carole Walker, the head of SAMR, said that she interprets the survey’s findings as indicative of consumers’ changing attitudes to fresh food and healthy eating, convenience and prepared meals.
The survey revealed that consumers are visiting shopping centres more but spending less time there. Around 62% of shoppers spend less than an hour in the store, compared with 28% in 1998. Meanwhile about 10% of people shop daily, an increase on 2% in 1998.
