Nestle UK has declined to comment on reports it is to withdraw its Heaven brand from the convenience sector.
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Nestle Heaven, a premium chocolate made in Switzerland, launched in January 2007 and is available in block and gift-pack varieties in five flavours – milk truffle, dark truffle, hazelnut creme, milk orange truffle and cafe latte. However, it has struggled to make an impact in a category dominated by Cadbury Dairy Milk and Galaxy.
Nestle had announced plans for a TV drive for earlier this year but the company declined to comment on when or if it will launch in the future.
A spokesperson for Nestle told just-food: “There is always so much speculation about our brands but we do not comment on rumours.”
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