US food manufacturer General Mills has signed a contract to buy Pasta Master, a producer of chilled Italian meals, pasta and sauces based in Australia.

The sale, which is expected to complete in March, includes the Victoria-based business and a production facility in Bendigo. Around 75 people at the facility are expected to become part of General Mills.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Terms of the sale were not disclosed.

“The acquisition of Pasta Master strategically broadens our ready-to-cook pasta offerings to consumers,” said Markus Muehleisen, managing director of General Mills Australia. “Its long history of innovation and quality in Italian meals fit well with our Latina portfolio, which is Australia’s number one brand of fresh pasta and sauces.”

Last month, General Mills announced it was offloading assets in Australia, with the sale of its Croissant King and van den Bergh’s frozen bakery business to Ireland’s Kerry Group.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact