Unilever has launched ice cream brand Ben & Jerry’s in Norway, the company told just-food today (30 October).
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The launch sees the brand enter its fourth market in the Nordic region, following its debut in Sweden in 2004.
Jakob Knudsen, the executive responsible for Ben & Jerry’s in the region, said consumers had driven the move to launch the brand in Norway.
“There was huge consumer demand. We’ve had a lot of e-mails asking when Ben & Jerry’s would arrive in Norway,” Knudsen said. “Unilever does not have an ice cream business in Norway, so that is why the launch was a bit more problematic.”
Ben & Jerry’s will first appear in the 7-Eleven and Deli de Luca convenience store chains in Norway, Knudsen said.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataHe added that Unilever would look to roll the brand out further but declined to comment on any timetable.
