PepsiCo is to acquire Spitz International, the leading maker of sunflower and pumpkin seeds in Canada.
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Upon completion of the deal Spitz will continue its Canadian operations in Bow Island and Medicine Hat, Alberta, and will report into Frito-Lay North America.
Terms of the deal were not disclosed.
“Spitz is the leading Canadian brand of sunflower and pumpkin seeds and has strong growth potential across North America,” PepsiCo said in a statement. “The acquisition will support Frito-Lay’s plans to participate more broadly in the nuts and seeds category. Spitz complements Frito-Lay’s growing portfolio of healthier snack options, such as this year’s introduction of True North nut snacks.”
Spitz seeds are distributed nationally in Canada and are also available in the US.
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By GlobalData“We are looking forward to having Spitz’s leading seed brands in the Frito-Lay family,” said Al Carey, Frito-Lay North America president and CEO. “Spitz enables Frito Lay Canada to grow our seed business in Canada and help us expand in the US, while supporting PepsiCo’s broader health and wellness strategy.
“Spitz has a very strong brand in Canada, and we plan to create new growth opportunities for the brand across North America.”
“After nearly thirty years of hard work we’re excited to see our company and brand grow and expand across North America,” added Tom Droog, Spitz co-founder. “Our modest plans have surpassed our expectations and now with a company like Frito-Lay behind Spitz we know our legacy will continue and our company will be in a better position to reach our goal: to become the leading sunflower and pumpkin seed brand in North America.”
Terms of the transaction were not disclosed and the agreement becomes effective upon closing.
