The Co-operative Group has revamped its Food to Go range and introduced a new product line.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
In a bid to offer “open and honest” labelling, the products now feature clear traffic lights and ingredients on all labels.
New products in the Heat Me Eat Me range includes sandwiches that can be taken away and heated up such as Falafel Full – a Moroccan-style sweet potato falafel with chickpea & vegetable tagine on a wheat flour flatbread with yoghurt & mint dressing.
Pizza the Action is a folded basil flatbread with beech-smoked ham, bacon, chargrilled vegetables, mozzarella and spinach, and Feeling Hot Hot Hot is a chilli tortilla wrap with marinated chicken, salsa, peppers and Monterey Jack cheese.
The group has also launched a range of Truly Irresistible soups available in Carrot & Valencia Orange, Tomato & Chilli and Italian Bean varieties.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataIn addition, an “improved” range of Truly Irresistible sandwiches include; Taw Valley Cheddar, Aberdeen Angus Beef and Freedom Food Ham, and speciality breads including Foccacia and Ciabatta.
A number of limited edition salads is also being introduced: Orzo Pasta Salad made with slow roasted tomatoes, red onion, fresh chives and a basil vinaigrette; Oriental Tuna Bean Salad made with adzuki beans, chick peas, red chard and a sweet chilli dressing; King Prawn Noodle Salad with spicy Thai dressing; Greek Salad with Piccolo tomatoes and black olives and Wiltshire Ham Salad with baby potatoes, coleslaw and lettuce.
