Danone UK has launched a premium range of functional yoghurts under its Activia brand.

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Activia Intensely Creamy has been developed to meet the needs of “health conscious people looking at everyday indulgence”, the company said today (30 September), and offers the digestive health benefits associated with Activia yogurts.


Fiona Hunter, independent nutritionist, said: “Many traditional, rich and indulgent desserts can be one more factor to add to digestive discomfort. Activia Intensely Creamy is a great choice for those who would like to enjoy a sweet treat but also want to eat healthily.”


Packaged in see-through pots, Activia Intensely Creamy will be available in leading UK supermarkets from the end of September 2008. 


Flavours include Sumptuously Strawberry, Luscious Cherry, Zesty Lemon and Peaches & Cream. Multi-packs of four 120g pots have an RSP of GBP1.99 (US$3.54).

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