Tesco has defended the performance of its Fresh & Easy chain in the US, after analysts suggested that it had failed to meet sales targets by 70%.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


A report from broker Piper Jaffray said Tesco had hoped to bring in sales of US$100m over the past six months, but had only achieved sales of $30m in that period.


However, a spokesperson for Tesco insisted that the company’s US plans are on-track. The spokesperson told just-food that there was little to this speculation as the group was yet to release its sales figures.


Piper Jaffray analysts had voiced their scepticism about the Fresh & Easy concept in February. However, their criticisms were silenced by a set of strong results and a swathe of new store openings that followed.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact