Cereal giant Kellogg has extended its line of Special K Mini-Breaks in the UK with the addition of Mini-Breaks Zesty Lemon flavour.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Kellogg said the Mini-Breaks, which are marketed as a healthier alternative to other snacks, were one of the company’s most successful launches in 2008.


“Mini-Breaks has been one of the most successful Kellogg’s snacks launches achieving sales of GBP5m (US$9.17m) and the launch of the new Mini-Breaks Lemon will further strengthen this offering,” Jean Yves Heude, Kellogg’s general manager sales & snacks, said.


The company is supporting the Special K snack range with a GBP6m investment in advertising and marketing.
 
“Strong innovations are one of the keys to delivering Kellogg’s ambition to grow our snacks business and we are confident this new product will help us reach our goal,” Heude added.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact