United Biscuits has relaunched its McVitie’s Boasters with new packaging and two new variants.

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Boasters Cranberry & Almond and Dark Chocolate & Ginger will join the existing range of Chocolate Chunk and Chocolate & Hazelnut.


The packaging revamp means the pack is now upright instead of long and includes more of an emphasis on the ingredients and the history behind McVitie’s.


“These new variants and contemporary upright packaging bring Boasters right up to date,” said Nick Stuart, commercial manager. “The move from long to upright packaging gives retailers more shelf-space so they can accommodate these new products.”


The new range is available in 130g packs with an MRRP of GBP1.29 (US$2.38).

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