Dr Oetker is revamping its Onken Big Pot yoghurt range.
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The German food group said the brand will be getting an updated look from September, when it is relaunched with new packaging and improved recipes.
The Onken logo will be revamped to deliver a more modern and contemporary feel, the company said today (19 August), whilst new dual branding will see the Dr Oetker logo appear on the front of each pot.
“We’re delighted with the new look Onken packaging and better recipes and hope that the redesign will promote consumer confidence in the range and also help the products to stand out on shelf,” said Rachel Oakley, senior brand manager for Dr Oetker UK.
Onken’s Natural range will receive a redesign, with Fat Free Natural featuring a pink blossom design, whilst Natural Set will show green leaves around the top of the pot.
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By GlobalDataThe Greek Style Natural packaging will incorporate imagery of a Greek skyline and landscape. Recipes will also feature on each pot.
New formulation will see all 500g pots free from artificial colours, flavours or preservatives.
The Onken range is being supported with an advertising campaign and a GBP1m, four week TV campaign to raise awareness for its Fruit and Wholegrain varieties was launched in May. A wave of press advertising will also begin in early in 2009 to support the updated range.
