Tesco has indicated that it currently has “no plans” to extend its Fresh & Easy convenience store format beyond its West Coast base.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“Our stated aim is to open around 200 stores in the states where we are already operating,” a spokesperson for the UK retailer told just-food.
In an interview with the Financial Times this weekend, Fresh & Easy operations chief Tim Mason emphasised the success enjoyed by the group in the US since its launch in California last November.