Canadian c-store operator Couche-Tard told just-food that it is targeting “adults on the go” with a range of ready-to-eat meals and fresh food products.
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“We want food to become a more significant part of our business and hope to achieve this through the launch of our new dépanneur concept, Couche-Tard Menu,” a spokesperson for the company said.
Food currently accounts for about 5% of total Couche-Tard sales. The company hopes to increase this figure to 20%.
Couche-Tard Menu will enable customers to buy a range of hot meals, including sushi, soups and high-end Asian and Italian dishes, from the convenience operator.
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By GlobalData
