Penny, Rewe Group’s discount chain, has rebranded and expanded its organic product line to include 30 additional items.
The new Bio range, which replaces the Naturgut brand name, takes effect from today (21 July) and includes items such as yoghurt and cheese.
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The organic line, which has also received a flavour revamp, will expand from 70 to around 100 items.
Rewe said its decision to revamp and extend the line comes as “more and more customers have access to organic foods”, which it said encourages the terms “environmental protection”, “sustainability” and “enjoyment”.
A spokesperson for the retailer told just-food: “Penny wants to strenghten organic products with a focus also on regional products. Bio is still booming and has become a synonym for sustainability for a lot of customers.”
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