Discount retailer Aldi has said that footfall in its UK shops has increased 25% year-on-year over the past three months as consumers look for ways to cut their grocery bills.
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Annual sales, the retailer said, have risen from GBP1.3bn (US$2.5bn) last year to GBP1.5bn this year.
Aldi claimed that this growth was the result of its lower prices, which it suggested are between 20% and 30% lower than its supermarket rivals.
The company said the growing numbers of customers coming through its doors can partially be explained by its increasing appeal to consumers from higher socio-economic groups. The middle classes now account for about half of its shoppers, up 17%, the group revealed.
“Our research suggests that consumers seem fully aware that Aldi offers lower prices but they are now also realising that those savings don’t require any compromise on quality,” Aldi’s UK managing director Paul Foley said.
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By GlobalDataAldi’s offer is almost 100% own-brand and the company said this was part of its recipe for keeping costs down; while its offer is broad it is not deep.
“For those who need a store with piped music, a choice of 42 yoghurts and who can’t pack their own shopping bag, then maybe Aldi’s not for them,” Foley said.
“But for those who want guaranteed quality at low prices every day of the week, then the current economic climate simply makes Aldi an even more obvious choice.”
The company declined to comment on whether increasing demand in the UK would lead to expansion in the market.
