Russia has slumped to tenth place in a ranking of attractive countries for global retail investors, according to a report by US consultancy firm A.T. Kearney.

The country has dropped eight spots in terms of the urgency for foreign retailers to enter the market, Kearney’s 2010 Global Retail Development Index has noted.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“As the dust settles from a turbulent 2009, retailers in developed markets face a changed landscape that features fewer stores, heavier discounting and more fickle shoppers,” the firm said.

But while it dropped to tenth place, Kearney said Russia remains at the forefront of Europe.

“While it dropped eight spots in ranking, Russia remains Eastern Europe’s highest-ranked country. Slower GDP and retail growth rates and increasing market saturation contributed to the decline, yet the retail environment in Russia has not changed dramatically.

“Russia remains Europe’s largest consumer market, with rising disposable incomes and an expanding middle class, and it offers massive growth opportunities for retailers with a long-term approach,” the report noted.
 
Carrefour, the world’s number two retailer after Wal-Mart, said last October it had decided to pull out of Russia after only four months.      

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Despite this, Wal-Mart reiterated in June that it continues to search for the best way to enter the country.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact