Butter brand Kerrygold has decided to flag its “great taste” in a GBP2.9m (US$5.8m) push in the UK.

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The ads, which launched this week, claim Kerrygold Softer Butter “tastes better” than most spreadable butters as it does not contain any vegetable oil.


Marketing controller Alison Palmer said: “We have taken on board new research which has shown that taste is the most important factor when choosing butter.”


The campaign will run until the end of August.

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