Spanish food giant Ebro Puleva has sold its stake in Belgium-based rice cake and snack manufacturer Herto NV.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Ebro Puleva’s 66% stake was sold for EUR21m (US$33m), which is equivalent to 7.2 times EBITDA for 2007. The company booked capital gains of EUR6m.


When contacted by just-food Ebro Puleva declined to comment on who the stake was sold to, saying only that it was a “private group”.


Australian company Ricegrowers also holds a 33% stake in Herto.


“The divesture is part of our strategic plan to focus on core activities,” a spokesperson for the company said.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The divestiture coincided with the agreement reached by Ebro Puleva’s French subsidiary Panzani for the sale of its wheat business managed by the company Grands Moulins Laurel.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact