US snack food maker Inventure Group has received shareholder approval to change its name to Inventure Foods.
The company said that the move reflects its strategic shift from a diversified holding company to a food group.
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“It was important to retain the Inventure name, derived from “innovative” and “new venture,” as those attributes are core to our success and continued leadership in introducing products that are Intensely Different,” said CEO Terry McDaniel.
“We’ve narrowed our focus over the past several years from a diversified holding company to a food maker and marketer, and our new identity captures our passion for creating speciality food products that are innovative and delicious.”
The change will not impact the existing corporate structure of the organisation.
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