Asda has upped its share of the UK grocery market, according to the latest figures from TNS Worldpanel.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The Wal-Mart arm lifted its share of UK grocery sales from 16.9% to 17.2% during the 12 weeks to 23 March, TNS said.
Morrisons retained its 11.6% share of the market but Sainsbury’s and Tesco suffered small share losses, despite posting rising sales.
Sainsbury’s share reached 16.2%, TNS said, while Tesco, the market leader, accounted for 31% of grocery sales.
As a whole, UK grocery sales increased by 7%, thanks to an early Easter and food price inflation.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataHowever, Edward Garner, director of research at TNS, warned that these figures could be distorted by seasonal factors. “This market growth should be treated with caution – next period will be better compare like with like,” he said.
