Mengniu Dairy Industry Group Co. has announced the launch of a milk product for children aged three to nine in China.
Go deeper with GlobalData
Mengniu Future Star milk was launched yesterday (26 March) in Beijing and, according to local reports, it is the company’s first product to be targeted at a specific consumer group.
It is also the first milk product aimed at children to be launched in China, the report said.
Mengniu manufactures distributes dairy products in China, Hong Kong, and Macau under the Mengniu brand name.
Its products include liquid milk products, such as UHT milk, yogurt and milk beverages, ice cream, and other dairy products, such as milk powder.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
