Mengniu Dairy Industry Group Co. has announced the launch of a milk product for children aged three to nine in China.
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Mengniu Future Star milk was launched yesterday (26 March) in Beijing and, according to local reports, it is the company’s first product to be targeted at a specific consumer group.
It is also the first milk product aimed at children to be launched in China, the report said.
Mengniu manufactures distributes dairy products in China, Hong Kong, and Macau under the Mengniu brand name.
Its products include liquid milk products, such as UHT milk, yogurt and milk beverages, ice cream, and other dairy products, such as milk powder.
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