Kraft Foods is to close its UK head office in Cheltenham as the US food giant continues to reshape its business in the wake of the Cadbury takeover.

The maker of Toblerone chocolate and Oreo cookies will keep open Cadbury’s bases in Uxbridge, north-west London and Bournville in Birmingham.

The Cheltenham site, which employs 450 staff, will close, with changes expected to take place over the next 18 months.

Kraft has said it opted for Uxbridge over Kraft’s base in Cheltenham due to its “superior transport links and the availability of skilled labour”, according to reports.

The firm said it would start consulting with affected staff and hoped “as many as possible” would move.

Kraft yesterday also announced the closure of two other sites in Europe – Cadbury’s continental European office in the Swiss town Rolle, along with an office in Barcelona.

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Kraft and Cadbury each had a site in Barcelona but a decision is yet to be made on what location will be closed.

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