Italian food group Barilla has refused to be drawn on reports that it has contacted 20 potential bidders for the chain of Kamps bakery shops that it put up for sale last week.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


A report in the Financial Times said the food group has asked potential buyers for Kamps, the German baker, to submit initial bids for the company within the next four weeks.


The report said Barilla had contacted around 20 potential bidders, including Heiner Kamps, the founder of the German group.


According to reports, Barilla is hoping to obtain a price of around EUR100m and is aiming to complete the sale by the summer.


A Barilla spokesperson declined to comment on the reports when contacted by just-food today (11 March).

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Barilla acquired Kamps for EUR1.8bn (US$2.8m) in 2002. Its sale plans do not involve the bread-making unit Kamps Brot und Backwaren, which operates in the consumer market with leading brands Golden Toast and Lieken Urkorn.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now