Soléco UK, the parent company of Florette, is to launch an England Three Lions Salad in time for the football World Cup.
In a licensing deal brokered by CPLG Sport on behalf of The FA, the salad bag will carry the Three Lions crest, the firm said yesterday (27 March).
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The Three Lions Salad will be in store from 3 May and comprises of a mix of Lollo rosso, frisee, radicchio and spinach leaves for a price of GBP1.50 (US$2.28) for a 200g bag.
Florette marketing manager Elaine Smith said: “During the last World Cup tournament, some England games were pulling in TV audiences of up to 18 million in the UK alone. Importantly for us, the tournament takes place during our peak sales period – half of all bagged salad sales are secured during the summer months – and has great synergy with the key salad occasions of BBQs and summer socialising.
“We believe that our new official England Three Lions Salad will encourage considerable additional purchase during this key selling period, while also drawing in new consumers to trade up into the bagged salad category,” Smith added.
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