Rachel’s Organic has kicked off a line of product launches for the year with a revamp of its multi-pack yogurts range.
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The move follows what Rachel’s described as a “successful year” in 2007 when the brand was relaunched and sales jumped 25%.
The multi-packs range will include low fat as well as more indulgent options in strawberry, raspberry, peach and rhubarb, amongst others.
Rachel’s Organic marketing director Steve Clarke said: “We hope our new yogurt multi-pack offering will excite retailers who stand to benefit hugely from growing consumer interest in organic food quality and healthy options.”
In December 2007, fellow UK organic dairy firm Yeo Valley spent GBP3m (US$6.2m) relaunching its entire portfolio in a bid to refresh its range in a buoyant – and competitive – sector.
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By GlobalDataYeo Valley repackaged and reformulated the products, as well as launching a range of children’s and fat-free yoghurts.
