Unilever today (26 April) confirmed long-running speculation that it is looking to sell its frozen food business in Italy.

The Anglo-Dutch consumer goods giant said a sale of Findus Italy would allow it to up investment in “core” categories in the country.

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“Findus is an iconic, local brand and the lynchpin of an attractive and profitable Frozen Foods business in Italy. This success is a credit to the team who developed and managed the business over the years,” said James Hill, chairman of Unilever Italy.

“However, as frozen foods is no longer a core product area for Unilever in Europe, we must reconsider its future.”

Unilever made no comment on the level of interest in Findus Italy or when it expects to complete a sale.

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