Confectionery giant Mars is to launch a range of mini-format ice creams in the UK.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The US-based group will sell Galaxy Minis and a multi-pack dubbed A Little Bit of … Mars, Snickers and Bounty.
To support the launch, Mars is planning a GBP£9m (US$17.5m) media spend behind the Galaxy brand.
“Both products are strongly placed to help establish sharing in ice cream as our brands already exist in other sharing formats, and importantly, the two packs target very different consumers and distinctive sharing occasions,” said Bep Sandhu, Mars trade relations manager.
The company will also launch a Galaxy vanilla and chocolate cone and a Starburst Smoothie lollie.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
