Indian dairy company Amul is facing a legal row over its use of the words “sugar free” on its products.
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Pharmaceutical firm Cadila Healthcare, which has a 74% share of artificial sweetener sales in India, has challenged a court order that allows Amul to use the phrase on its products.
The issue was raised on the basis that Amul had printed “sugar free’ in letters larger than its namesake brand on its sweet dairy products.
Cadila Healthcare company secretary Upen Shah said: “We have a large market share in the artificial sweetener market here, and have also applied for registering the words ‘sugar free’. The application is being processed yet Amul or any other shouldn’t use the brand equity we have built up.”
R. S. Sodhi, Amul’s chief general manager, insisted that the phrase “sugar free” is now printed in smaller letters on the packaging than the brand name.
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By GlobalData“We have changed our labels according to Judge G. S. Sistani’s order, and using two words can be no issue to anyone, since our products are indeed sugar free, and we must say that on the pack.”
