Anglo-Dutch consumer products giant Unilever revealed earlier today [Wednesday] that it has signed a €100m (US$87.8m) marketing deal with French outdoor advertising company JCDecaux.
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The five-year contract will give Unilever access to JC Decaux’s outside advertising facilities across 22 countries in Europe. In developing countries meanwhile, the two companies will build a strategic alliance.
The advertising contract will involve all of Unilever’s brands.
