PepsiCo today (22 March) set out its plans to reduce the amount of salt, saturated fat and added sugar in its products.
The US food giant, which owns brands including Lay’s crisps and Quaker cereals, said it would cut the amount of salt in its “key global food brands in key markets” by 25% by 2015.
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The company plans to reduce the average saturated fat per food serving by 15% and cut the average added sugar in its key drinks brands by 25% by 2020.
“We believe that a healthier future for all people and our planet means a more successful future for PepsiCo,” said chairman and CEO Indra Nooyi.
“These commitments are shared by all of our businesses and reflect our focus on profitable, long-term growth and will guide us as we continue to build a portfolio of enjoyable and wholesome foods and beverages for consumers around the world.”
PepsiCo is the latest company to make moves to make its products healthier against a backdrop of growing consumer awareness of what constitutes a healthy diet – and the threat of greater regulation.
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By GlobalDataLast month, Nooyi said PepsiCo was aiming to triple its US$10bn revenues from the healthy drink and food market with the launch of several products.
