Smart Balance, one of the five fastest-growing food companies in the US, has announced two key executive appointments.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The US-based producer of heart-healthy products has appointed William Keane, previously vice president and operations controller, to the position of vice president of operations analysis. Christine Sacco arrives to replace Keane.


Keane will be involved in the implementation of strategic productivity initiatives and will report to the recently appointed Alan Gever, executive vice president and chief CFO. Sacco will take responsibility for accounting and treasury operations.


“I am excited that Bill will bring his extensive knowledge of the business to this new role working on productivity, which is crucial to the long term growth of Smart Balance,” said Gever. “Christine will add more depth and public-company expertise to our team and help us to continue to transform our business model.”


Keane has worked for Smart Balance and its predecessor companies for 22 years and Sacco was previously employed at Alpharma.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact