JM Smucker has announced a sale of its Hungry Jack potato products business to Basic American Foods.
The deal will see Basic American Foods take control of the Hungry Jack potato products range as well as the Idaho Spuds brand.
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Smucker will continue to produce Hungry Jack pancake mix and syrup products.
“The Hungry Jack brand has been a part of family meals for many years and Hungry Jack pancake mixes and syrups will continue to be an important part of our leading role in the breakfast category,” president of US retail Steve Oakland said.
“The divestiture of this potato business allows us to better align our company’s resources while at the same time provides Basic American Foods with a product line that is a perfect strategic fit in its portfolio.
Basic American Foods has been a longstanding manufacturer and co-packer of the Hungry Jack and Idaho Spuds brands.
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By GlobalData“We are very excited to welcome the Hungry Jack and Idaho Spuds potato product brands into our family at Basic American Foods,” said Loren Kimura, president and CEO of Basic American Foods.
