Leading UK food and drink group Princes Foods is extending its canned food range in a bid to create a premium tier in the category.
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This month, Princes will launch a new premium canned range with a distinctive silver label, the first of which will be Alaskan skinless and boneless salmon. A premium deli ham is also planned, with further product development on the way during 2008.
Neil Brownbill, marketing director for Princes Foods, said: “There’s growing demand for premium products in the ambient and canned category. With household penetration of 70%, Princes is well positioned to take the lead in premium NPD.”
