UK organic dairy firm Yeo Valley has introduced two additions to its fat-free yogurt range.
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The move follows the company’s decision last month to relaunch its entire portfolio.
The fat-free probiotic yogurts, Organic Sicilian Lemon and Organic Madagascan Vanilla, have been launched in a bid to boost Yeo Valley’s range in a buoyant sector.
In addition, from January, all Yeo Valley Organic wholemilk and fat-free yogurts will contain 60% more fruit.
The firm’s products are free from artificial sweeteners or flavourings, and contain only 0.1% fat per pot.
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By GlobalDataYeo Valley accounts for just over 7% of the entire yoghurt and fromage frais market. The brand dominates the organic segment, holding 60% share.
