The first overseas Waitrose store will open in three months after the upmarket UK grocer agreed a deal with Middle East retailer Spinneys.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Waitrose has agreed to license its name to Spinneys, which will use the banner for the first time in April in Dubai.
Two purpose-built Waitrose stores will open in Dubai later this year and the two companies plan to convert a further 20 Spinneys stores to the banner by 2010.
Commercial director Richard Hodgson said: “This agreement is set to accelerate export trade for Waitrose and marks a significant milestone in our international ambitions.”
Spinneys stores have sold Waitrose own-label products in Dubai and Abu Dhabi since 2004.

US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData