Nestle-owned candy maker Wonka is to launch its first range of premium confectionery for the US market.
The Wonka Exceptionals line are “inspired” by the famous story and include; Wonka Chocolates, the Wonka Scrumdiddlyumptious Chocolate Bar and Wonka Fruit Jellies and Fruit Marvels, the firm said today (19 February).
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The Wonka Chocolates collection includes three varieties, each available in full-sized tablet bars and bags of individually wrapped minis. They will debut nationwide from 1 March with an RRP of US$2.39 for each 3.5oz tablet bar and $4.29 for each 8.5oz-9.5oz bag of minis.
The Wonka Scrumdiddlyumptious Chocolate Bar is made with toffee pieces, cookies and peanuts covered in milk chocolate. Other varieties include a Chocolate Waterfall Bar and a Domed Dark Chocolate Bar.
Wonka Fruit Jellies and Wonka Fruit Marvels are made with natural ingredients, no artificial colours, and 25% real fruit juice, the firm said. They will be available exclusively nationwide at Wal-Mart stores from April and Target stores from June for an RRP of $2.99 for each 5oz box, and $1.99 for each 1.9oz tin.
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By GlobalData
