Chobani, the Greek yoghurt brand owned by US manufacturer Agro Farma, is set to open a second manufacturing plant in the US, creating 400 jobs.
The company said yesterday (3 November) it plans to invest over US$100m to build a production facility in Twin Falls, Idaho. Chobani added that the new plant will enable consumers to find Chobani products in more stores and “bring exciting product innovations to market”.
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Chobani founder and CEO Hamdi Ulukaya said Twin Falls was selected because of its milk supply and labour force. The plant is expected to be operational next year.
“We anticipate Chobani’s planned investment to result in an additional $200m in regional sales,” Ulukaya added.
Chobani said the new Twin Falls site will not impact plans to move forward with their announced expansion for the company’s New York manufacturing plant.
Greek yoghurt is a growth category in the US consumers. In 2010, it is estimated that sales were up 7-9%, with the market worth around $6.57bn, up from $4.56bn in 2005.
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