Asda has refused to be drawn on reports that it lined up financial backing from Barclays Capital for a bid for UK frozen-food retailer Iceland Foods.

Reports this weekend said Barclays Capital has agreed to support Asda should the retailer decide to make a takeover offer for Iceland.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

However, a spokesperson for Asda told just-food today (26 September) that the company “never comments on market speculation, mergers or business developments”.

Last week, just-food reported that the auction for 77% of Iceland had received “a lot of interest” from retailers, investors and the retailer’s CEO Malcolm Walker.

Failed Icelandic banks Landsbanki and Glitnir have put their respective 67% and 10% stakes in the frozen food retailer up for auction.

The source said: “There has clearly been a lot of interest in the auction from across the board, including rival retailers, private-equity firms and Malcolm Walker.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Walker, the founder and current CEO of Iceland Foods, has expressed his desire to buy the company on a number of occasions.

Numerous financial media and analysts have reported that the banks handling the sale are eyeing a valuation of about GBP1.5bn (US$2.4bn).

Analysts have put Morrisons forward as a front-runner in the race to buy Iceland and the UK’s fourth-largest retailer has appointed Credit Suisse to advise it on any potential offer. Asda has also been named as a possible bidder.

Sainsbury’s is known to be ready to be look at the possible stores on offer from the Iceland estate but is unlikely to make a bid for the entire business.

Tesco, the UK’s largest retailer, would be precluded from buying Iceland on competition grounds but could look to buy individual stores.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact