Dorset Cereals is looking at securing listings for its new Proper Porridge line at Morrisons and Asda.

The UK firm launched Proper Porridge last month and the range is on sale at Tesco, Sainsbury’s and Waitrose.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The range includes raspberry and gingerbread lines. The porridge has an RRP of GBP2.49 for ten sachets.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now