Burton’s Biscuits Co. has launched a range of SnapJacks under its Maryland brand for the UK market.
Launched as a “twist to the everyday biscuit”, Maryland SnapJacks are available in four variants: Honeycomb, Orange, Vanilla and Red Berry. The range has an RRP of GBP0.99 (US$1.58).
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Earlier this year, Burton’s gave its Wagon Wheel biscuit brand a GBP2.5m revamp targeted at teenagers.
