Dole Food Co. has added to its Fruit Crisp snack portfolio in the US with the launch of a peach flavour.
The Fruit Crisp line was first launched last year and the peach variant joins Apple Cinnamon and Apple Pear in the range.
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The snack can be eaten at room temperature or heated in the microwave. They are sold in two servings and feature a cup with a peel-off lid.
A Dole spokesperson said the Fruit Crisps contain a “half serving” of fruit, whole grain oats and 40% of the recommended daily allowance of Vitamin C.
“They work as the perfect healthy alternative to sugary snacks but also satisfy the late night sweet tooth, making a perfect dessert,” the spokesperson said.
She cited a Technomic study that claims over 50% of US consumers snack at least once a day, 21% snack more frequently and 35% choose healthier options than they did two years ago.
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By GlobalDataThe Fruit Crisp snacks are available at “major” food, drug and mass retail outlets across the US, with an MSRP of US$2.19, the spokesperson added.
