Quorn Foods plans to focus its marketing budget on educating consumers about the range’s health benefits.
The company yesterday (9 June) said it plans to spend some GBP6m (US$9.8m) over the next 18 months driving Quorn’s “core benefit”, which chief executive Kevin Brennan said is “enabling consumers to eat their favourite meals but healthier”.
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“With their help we can continue to revitalise the Quorn brand and take it from being quirky and niche to aspirational and normal,” added Brennan.
In an interview with just-food earlier this year, Brennan said that the brand is “very relevant” to vegetarians and meat reducers, as well as to people who are trying to manage their “shape and weight”.
Quorn Foods was created in March this year when it was sold by Premier Foods to Exponent Private Equity.
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