Cadbury has apologised to Naomi Campbell after its Dairy Milk Bliss adverts “upset” the supermodel.

The print campaign for Dairy Milk Bliss featured the slogan: “Move over Naomi, there’s a new diva in town”.

After Campbell threatened to sue the company, the chocolate manufacturer published an apology on its website on Friday (3 June).

Cadbury said that it was “seriously sorry” and that it was not its intention to “offend Naomi, her family or anybody else”.

The manufacturer has now removed the ad from circulation and emphasised that it will not use it in any future marketing.

Cadbury confirmed that the apology had been accepted by Campbell’s lawyers on her behalf.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now