UK confectioner Thorntons has signed a deal to supply its products to South African retailer Massmart.

A spokesperson for Thorntons confirmed the deal to just-food today (10 September) but declined to give any further details of the agreement with the retailer, in which Wal-Mart Stores owns a majority stake.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Thorntons has been plagued by a run of poor results and profit warnings and, in a bid to improve profitability, the firm embarked on a restructuring programme earlier this year that will see it close a total of 180 owned stores.

In July, the group recorded a 7.8% increase in fourth-quarter sales, but despite the improvement, maintained a cautious outlook for the remainder of the year.

Thorntons is due to publish its preliminary results on Wednesday.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now