French grocery retailer Systeme-U has announced it has acquired online grocer Telemarket.

Systeme-U said that the deal, announced on Monday (16 May), fit its strategy of becoming a multi-channel retailer.

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The company also claimed the acquisition will help it to account for 12% of France’s grocery market share by 2015. Telemarket will benefit from being part of the retailer in terms of commercial offer, price and communication, Systeme-U added.

Telemarket recorded recorded EUR49m (US$69.9m) in sales in 2010, and has specialised in online grocery and food home delivery since 1985.

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