Ferrero today (3 May) launched two Tic Tac flavours in the US – Wild Cherry and Peach Fusion.
The company said the two flavours “embody all things sunny and sweet” and provide a “fruity tanginess and flavourful kick that will help consumers keep things fresh and fun this summer”.
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It has also launched its Shake it Up summer campaign, which will feature a series of sweepstakes through its Twitter page, running from May through July.
Ferrero has also partnered with Flavorpill, a site featuring arts, music and cultural event listings and news, which will host the Tic Tac Shake it Up Summer Sweepstakes. It has also partnered with Pandora to create a Summer Radio station on online radio station Pandora.
The confectioner said that prizes will include Tic Tac Wild Cherry and Peach Fusion packs as well as one-year subscriptions to Pandora One, which offers unlimited listening.
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