The US organic industry is “thriving”, with sales up nearly 8% last year, the Organic Trade Association insisted today (26 April).

According to the latest sales figures from the OTA, US organic sales rose 7.7% to over US$28.6bn in 2010. Sales of organic fruit and vegetables – which account for 39.7% of organic sales in the market – increased 11.8%, while organic dairy experienced a 9% rise in sales.

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Commenting on the figures, OTA’s CEO and executive director Christine Bushway emphasised that organic sales are bucking the flat trend in general US food sales, which rose by about 1% in the year.

“Consumers continue to vote with their dollars in favour of the organic choice. These results illustrate the positive contribution organic agriculture and trade make to our economy, and particularly to rural livelihoods,” Bushway said.

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