Mars Inc is to compete head on with Nestle’s Nesquik in the UK with the launch of a powdered milkshake.

The confectionery giant has introduced Mars Milkshake Mix, sold in 350g jars, enough, the company said, to make 20 glasses of milkshake.

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Bep Dhaliwal, Mars trade communications manager, said the products “adds a new twist” to the category.

The product contains no artificial sweeteners, colours or preservatives, Mars said. It adds 60 calories to a glass of milk. 

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