Spending on food in the US over the Easter period is expected to increase this year, according to the latest National Retail Federation (NRF) figures.

The Federation said last week (7 April) that the average US consumer will spend slightly more than they did last year on food and candy, forecasting US$18.55 on candy against $17.29 last year and $40.05 on food, against $37.45 last year.

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The NRF said that it expects food and candy to account for most of a consumer’s budget, bringing in $2.1m in candy sales and $4.5bn in food sales

Phil Rist, executive vice president of strategic initiatives for BIGresearch, who conducted the research for the NRF, said: “When out shopping for their Easter meals, many Americans will also be swayed by other items that remind them of warm weather celebrations, including apparel and home and garden accents.”

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